Built for SMEs.
Here for every big
(and small) question.
Simple answers. Confident business.
AskSME is a friendly business assistant that handles tax, HR, contracts, compliance, and more. Built for SMEs who want plain English, trusted sources, and a heads-up before deadlines hit.
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Meet Watt-son
The problem
Running a business in the UK means navigating tax rules, employment law, contracts, and compliance, none of which you were ever formally taught.
You're paying for this every day: in fines you didn't know were coming, reliefs you never claimed, and hours lost piecing answers together from gov.uk pages that assume you already know the question. There's no handbook. Until now.
What it does
Two things no other tool does
in combination.
Ask anything.
Plain-language answers with cited sources from HMRC, legislation.gov.uk, and other trusted bodies, tailored to whether you're a sole trader or limited company.
Know what you don't know.
A personalised feed surfaces deadlines, reliefs, and rule changes filtered to your business profile, not the questions you thought to ask.
Real escalation.
When stakes are high, AskSME routes you to a qualified human advisor, not another chatbot loop. We know when to hand over.
Why businesses trust AskSME
Trusted Sources
HMRC, legislation.gov.uk, Companies House
Plain English Answers
No jargon. No small print.
Signpost to Professionals
We know our limits and tell you when to call one.
Here for You
Built by people who care about small business.
What we cover
12 areas. Every angle covered.
Ask anything across these topics and get a sourced, plain-English answer tailored to your business.
Starting & Running a Business
Structures, registrations, and clear guidance at every step.
Employment & HR
Contracts, hiring, discipline, redundancy. Know your obligations.
Tax & Finance
VAT, expenses, PAYE, dividends, deadlines. Stay compliant.
Contracts & Legal
NDAs, client contracts, terms and conditions, explained simply.
Data Protection & Privacy
GDPR made simple. Policies, consent, breaches, your responsibilities.
Health & Safety
Risk assessments, workplace safety, training and compliance essentials.
Insurance
What cover you need, what's optional, how to stay protected.
Disputes & Complaints
Customer disputes, employment issues, and how to handle them.
Growth & Funding
Grants, loans, investors, and scaling with confidence.
Invoicing & Cash Flow
Late payments, credit control, cash flow challenges.
Digital & Cyber Security
Protect your data, your customers, and your business.
Close Down or Change
Closing, selling, passing on, or changing structure. Know your options.
Who it's for
Built for small businesses.
Not for enterprise.
What AskSME is not
Not a replacement for your accountant on complex matters, and we'll always tell you when to call one. AskSME handles the everyday questions so the expensive conversations are the ones that count.
What's coming
Building in the open.
We're starting small and building fast. Join the waitlist and you'll be the first to know as each milestone lands.
Waitlist open
You're looking at it. Signups open now.
Sheffield pilot
Launching first in Sheffield, working with local small businesses.
UK-wide rollout
Expanding to all UK small businesses after the pilot.
Proactive alerts & personalised feed
Deadlines, rule changes, and reliefs surfaced to your business profile automatically.
Join the waitlist
Be first in line.
Sign up now and I'll be in touch as soon as I'm ready to help. No spam, no list-selling.
Step 1 of 2 (takes 10 seconds)
You're on the list!
Help us build this for you. 5 quick questions, about 60 seconds.
You're on the list.
I'll be in touch as soon as I'm ready to help. Keep an eye on your inbox.
Know another small business owner who'd want this?
Share AskSME with them. The more people who sign up, the faster we can build.
We'll only contact you about AskSME. No spam, no list-selling. Unsubscribe with one click.
Common questions
FAQ
AskSME is being built by a small team who care about making business compliance accessible to everyone who runs a small business. We're based in Sheffield and building in the open. Your early feedback directly shapes what we build.
We're running a pilot in Sheffield first, then rolling out UK-wide. Join the waitlist and you'll be first in line. We'll give you a heads-up well before we go live.
AskSME draws on official UK sources: HMRC guidance, legislation.gov.uk, Companies House, and other trusted government and professional bodies. Every answer is cited so you can verify it yourself. We don't make things up.
Your waitlist data is only used to contact you about AskSME and keep you informed about the product. We don't sell it, share it, or use it for anything else. Full details in our privacy policy. You can unsubscribe with one click at any time.